THE Archbishop of York, Dr John Sentamu, shrank to the size of a paper “avatar” for Fairtrade Fortnight.

The folded representation of the Archbishop will join other supporters of Fairtrade in a march on Parliament on Monday in support of smallhold farmers.

The archbishopsaid: “I’m proud to be supporting this year’s Fairtrade Fortnight to plead with the Government to do more to ensure smallhold farmers get a fair wage for their labours.

“Fairtrade is about delivering justice for ordinary people working hard to make a living wherever they live in the world.”

“It was wonderful to welcome my paper avatar to Bishopthorpe Palace ahead of the march on Monday. I hope others will make their own paper avatars by visiting and send photos of themselves showing support for Fairtrade.

“It’s a fun way of getting across a serious message – we need to show support for a fairer deal for farmers living in poverty. “Join me and support Fairtrade, buy goods with the Fairtrade mark on where you can. It can make all the difference”.

The Fairtrade Foundation works towards a more equitable food system and believes that better terms give people the opportunity to trade their way out of poverty. Sales are increasing globally and in the UK at 12 per cent annually, and already benefit 1.24m farmers and workers worldwide.