City Screen cinema launches toddler club (From York Press)

City Screen cinema launches toddler club

9:00am Thursday 31st January 2013 in News

A NEW film club aimed at toddlers is being launched at York’s City Screen tomorrow.

A cinema spokesman said Toddler Time was the next step after pioneering initiatives such as The Big Scream, which involves screenings for parents/carers with babies younger than one year old.

“It is aimed at introducing young children to the delights of watching films on the big screen at their local cinema,” he said.

“Every Friday morning at 11.30am, an auditorium will be set aside for special 30-minute screenings aimed at pre-school children and their parents/carers. First up will be a selection of Peppa Pig adventures, followed by a diverse selection of classics and animations.

“Tickets will be competitively priced at £3 for children and accompanying adults who are club members.”

Audience development manager Leah Byrne said Toddler Time was a direct result of many parents saying they would like to see a provision for early years.

“The films are carefully chosen to suit an under-fives audience both in length and content,” she said.

She said the auditorium would not be too dark, and nor would the soundtrack be too loud.