CELEBRITY chef Brian Turner is hosting a Big Yorkshire Breakfast Day in York to highlight the importance of eating a healthy breakfast.

The breakfast, run by regional food organisation deliciouslyorkshire, will take place on January 25 at Askham Bryan College.

The event is part of Farmhouse Breakfast Week and is one of hundreds taking place across the country to encourage the public to start the day with a local breakfast.

New research conducted for the campaign shows that 47 per cent of people skip breakfast at some point during the week and 15 per cent do not eat it at all.

Even 32 per cent of British children regularly miss breakfast, it showed.

Cath Clelland, chairman of deliciouslyorkshire, a not-for-profit organisation which aims to promote the Yorkshire food and drink industry, said: “Whether you’re staying in one of Yorkshire’s fantastic bed and breakfasts or cooking in your own home there’s a fantastic selection of Yorkshire food and drink products to help make sure you get the right start to the day.

“By bringing together Yorkshire businesses, consumers and chefs with the help of Brian Turner and our supporter, Yorkshire Bank, we want to highlight the benefits of having local produce on your menu or in your kitchen at home.”

The Big Yorkshire Breakfast Day will showcase the great local produce available in Yorkshire, Cath said, and the region has all the ingredients for a perfect breakfast from continental-inspired local bakeries, to traditional farmhouse meats and cereals along with smoked fish caught on the Yorkshire coast.

The day will start with a Yorkshire breakfast using a range locally produced ingredients followed by a cook off between Brian and students.

Brian will also speak about his journey and life as a celebrity chef and restaurateur, hoping to inspire the food business owners and home cooks During the afternoon visitors will be able to discover and order some of the best local breakfast products at a ‘meet the producer’ event.