New Nestlé chief Ciaran Sullivan eyes ‘consolidation’

The new managing director of Nestlé Confectionary, Ciaran Sullivan

The new managing director of Nestlé Confectionary, Ciaran Sullivan

First published in News York Press: Photograph of the Author by , Chief reporter

THE new boss of Nestlé in York said a “nice challenge” for the future would be to take the confectionery business to number two in the UK.

Nestlé Confectionery is currently in third place with a 16.5 per cent share of the UK market, behind Mars and Wrigley, which enjoy a 25 per cent share, and Kraft Cadbury, which has about 33 per cent.

Ciaran Sullivan, who took over as managing director of Nestlé Confectionery from David Rennie earlier this year, said that one of the biggest achievements of his career came when he was MD of the business in Ireland for six years until 2009, when he took confectionery there from the number three position to number two.

Asked in the company newspaper, Nestlé Talk, what drives him, he said: “Nestlé Confectionery is third in the confectionery market. A nice challenge would be to get to number two!”

But he conceded to The Press that overtaking Mars would be a huge task and said 2013 was “about consolidation” after a period of investment and change that included a major investment in new ovens to make the wafer for the company’s best-selling KitKats.

He said an additional £1 million was to be invested in one more oven than originally planned.

He also revealed Nestlé is to hold another Choose A Chunky Champion competition on Facebook to decide on the taste of its next KitKat Chunky, after more than 600,000 votes were cast on the social networking site in this year’s contest, which elected Chunky Peanut Butter.

Chocoholics will be able to choose between four different limited editions – Chunky Mint, Chunky Coconut, Chunky Hazelnut and Chunky Choc Fudge.

He said the contest would start on January 14 and would be backed by a £5 million media campaign across TV, digital, outdoor, radio and mobile.

Consumers will be encouraged to try each flavour before casting their vote on a dedicated Facebook page across an eight-week voting period.

A UK wide tour will bring the competition direct to shoppers and the flavour with the most votes by March 15 will be crowned the winner and unveiled as the nation’s new Chunky Champion.

It will then become a permanent part of the KitKat range, joining the 2012 winner.

Comments (3)

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9:23am Mon 31 Dec 12

voiceofnormalpeople says...

Although you will make your money on kitkat i do not believe you can overtake mars! Apart from kit kat and areo there isn't really anything else to compete. yes you have milkybar but, as a parent and former milkybar fan i think the bar is overpriced. it its to thin to be the price its at. Start there. Drop the prices and gt the sales.Your only option.
Although you will make your money on kitkat i do not believe you can overtake mars! Apart from kit kat and areo there isn't really anything else to compete. yes you have milkybar but, as a parent and former milkybar fan i think the bar is overpriced. it its to thin to be the price its at. Start there. Drop the prices and gt the sales.Your only option. voiceofnormalpeople
  • Score: 0

1:00pm Mon 31 Dec 12

bob the builder says...

It's a PR softener for closing the site and moving production abroad to cut overheads, then you can discount your product to make market headway and gain that all important share.
It's a PR softener for closing the site and moving production abroad to cut overheads, then you can discount your product to make market headway and gain that all important share. bob the builder
  • Score: 0

1:36pm Mon 31 Dec 12

markymmark says...

You'll be lucky to hold on to number three position - The quality of the chocolate at the likes of Aldi and Lidl is far better.
You'll be lucky to hold on to number three position - The quality of the chocolate at the likes of Aldi and Lidl is far better. markymmark
  • Score: 0

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