York radio station rebranded as Mince Pie FM (From York Press)
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Minster FM rebranded as Mince Pie FM for festive season
9:12am Friday 21st December 2012 in News
Minster FM rebranded as Mince Pie FM
York-based radio station Minster FM has today rebranded itself as 104.7 Mince Pie FM for the festive season.
From today until Christmas Day the radio station will broadcast under the new name bringing festive flavours to the airwaves of Yorkshire.
David Green, programme controller and head elf, David Green, said: “Over the last few years the media landscape has changed dramatically and we’re constantly examining our position in the market place. Since Galaxy disappeared from the radio dial there has been a glaring lack of a radio station named after a food product.”
Comments(16)
cityforthepremier
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10:57am Fri 21 Dec 12
Mark Brayshaw
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11:03am Fri 21 Dec 12
P3TER1
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11:04am Fri 21 Dec 12
Whistlejacket
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11:10am Fri 21 Dec 12
You're not in the market place though, are you David?
You know that no matter how dire your output and your audience figures, the licence payer still has to fund you.
Whistlejacket
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11:19am Fri 21 Dec 12
I'm rebranding myself as Humble Pie.
Minster FM of course stands or falls on it's merits.
My rant was aimed at the state sponsored opposition.
My apologies.
Marc77
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11:26am Fri 21 Dec 12
Night Moves
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12:49pm Fri 21 Dec 12
Ignatius Lumpopo
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12:57pm Fri 21 Dec 12
Perhaps the BBC could retaliate with Radio Pork (with Christmas Crackling)?
Ignatius Lumpopo
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1:46pm Fri 21 Dec 12
Whistlejacket wrote:Er, licence-fee payer funded? I don't think so. Whatever it calls itself at the moment this station needs to identify its audience and then convince advertisers to pay for commercials in order to fund a service which is monitored by Ofcom: if there's any money left its staff get paid and it pays out its music royalties. It's hard work running a radio station these days.
...."we’re constantly examining our position in the market place"....
You're not in the market place though, are you David?
You know that no matter how dire your output and your audience figures, the licence payer still has to fund you.
Unless you're the BBC, of course, which apparently has loads of money (look at what all its staff get) and isn't really responsible to anyone (since it got rid of its Advisory Council framework)... other than that lovable old codger Lord Patten.
tangwaynehall
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1:56pm Fri 21 Dec 12
Maybe it should change direction instead of playing very old Now that's what i call music cds and started playing quality local bands groups singers
tangwaynehall
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1:59pm Fri 21 Dec 12
*FaYmOuS*
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3:09pm Fri 21 Dec 12
tangwaynehall wrote:You mean like providing a platform for decent local bands to be heard? Like the Sunday Show with Rick Witter 7-9pm they do?
Every time i put it on it's a looped tape Brian Adams followed by Robbie Take That Williams or the Dirty West Yorkshire team
Maybe it should change direction instead of playing very old Now that's what i call music cds and started playing quality local bands groups singers
oi oi savaloy
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10:46am Sat 22 Dec 12
Night Moves
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12:59pm Sat 22 Dec 12
*FaYmOuS* wrote:I think he meant play the local music at a time when people are actually listening to the radio!
tangwaynehall wrote:You mean like providing a platform for decent local bands to be heard? Like the Sunday Show with Rick Witter 7-9pm they do?
Every time i put it on it's a looped tape Brian Adams followed by Robbie Take That Williams or the Dirty West Yorkshire team
Maybe it should change direction instead of playing very old Now that's what i call music cds and started playing quality local bands groups singers
Burkett swish pack
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11:55pm Sat 22 Dec 12
pjfair says...
10:00am Fri 21 Dec 12