Minster FM rebranded as Mince Pie FM for festive season

Minster FM rebranded as Mince Pie FM

Minster FM rebranded as Mince Pie FM

First published in News

York-based radio station Minster FM has today rebranded itself as 104.7 Mince Pie FM for the festive season.

From today until Christmas Day the radio station will broadcast under the new name bringing festive flavours to the airwaves of Yorkshire.

David Green, programme controller and head elf, David Green, said: “Over the last few years the media landscape has changed dramatically and we’re constantly examining our position in the market place. Since Galaxy disappeared from the radio dial there has been a glaring lack of a radio station named after a food product.”

Comments (16)

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10:00am Fri 21 Dec 12

pjfair says...

How many David Greens work at Carrot FM. Seems very logical to me that naming the station after a food product will obviously get more listeners. It's a good job that Today is the end of the world because I think we will all go lala listening to biscuit FM.
How many David Greens work at Carrot FM. Seems very logical to me that naming the station after a food product will obviously get more listeners. It's a good job that Today is the end of the world because I think we will all go lala listening to biscuit FM. pjfair
  • Score: 0

10:57am Fri 21 Dec 12

cityforthepremier says...

Nice advertorial. I didn't even realise Minster FM was still going, thought it had shut down years ago.
Nice advertorial. I didn't even realise Minster FM was still going, thought it had shut down years ago. cityforthepremier
  • Score: 0

11:03am Fri 21 Dec 12

Mark Brayshaw says...

Deja vu! I recall we did exactly the same thing during my time working at Minster FM/Mince Pie FM in 1992, 1993, 1994, 1995, 1996 1997 and 1998
Deja vu! I recall we did exactly the same thing during my time working at Minster FM/Mince Pie FM in 1992, 1993, 1994, 1995, 1996 1997 and 1998 Mark Brayshaw
  • Score: 0

11:04am Fri 21 Dec 12

P3TER1 says...

How many of its two listeners will notice?
How many of its two listeners will notice? P3TER1
  • Score: 1

11:10am Fri 21 Dec 12

Whistlejacket says...

...."we’re constantly examining our position in the market place"....
You're not in the market place though, are you David?
You know that no matter how dire your output and your audience figures, the licence payer still has to fund you.
...."we’re constantly examining our position in the market place".... You're not in the market place though, are you David? You know that no matter how dire your output and your audience figures, the licence payer still has to fund you. Whistlejacket
  • Score: 0

11:19am Fri 21 Dec 12

Whistlejacket says...

Oh dear!
I'm rebranding myself as Humble Pie.
Minster FM of course stands or falls on it's merits.
My rant was aimed at the state sponsored opposition.
My apologies.
Oh dear! I'm rebranding myself as Humble Pie. Minster FM of course stands or falls on it's merits. My rant was aimed at the state sponsored opposition. My apologies. Whistlejacket
  • Score: 0

11:26am Fri 21 Dec 12

Marc77 says...

what about the local paper branding itself the Humbug.
what about the local paper branding itself the Humbug. Marc77
  • Score: 0

12:49pm Fri 21 Dec 12

Night Moves says...

Official audience (RAJAR) figures show average reach (percentage of audience listening in transmission area) down from 28% to 23% in the last two years, audience share in the same period down from 7.8% to 6.7% and total hours listened from 506000 to 430000. A stunt like this won't help - maybe the DG has to come up with some original and better ideas?
Official audience (RAJAR) figures show average reach (percentage of audience listening in transmission area) down from 28% to 23% in the last two years, audience share in the same period down from 7.8% to 6.7% and total hours listened from 506000 to 430000. A stunt like this won't help - maybe the DG has to come up with some original and better ideas? Night Moves
  • Score: 0

12:57pm Fri 21 Dec 12

Ignatius Lumpopo says...

Great! Cover it in brandy and set fire to it! What about Yorkshire Roast Radio?

Perhaps the BBC could retaliate with Radio Pork (with Christmas Crackling)?
Great! Cover it in brandy and set fire to it! What about Yorkshire Roast Radio? Perhaps the BBC could retaliate with Radio Pork (with Christmas Crackling)? Ignatius Lumpopo
  • Score: 0

1:46pm Fri 21 Dec 12

Ignatius Lumpopo says...

Whistlejacket wrote:
...."we’re constantly examining our position in the market place"....
You're not in the market place though, are you David?
You know that no matter how dire your output and your audience figures, the licence payer still has to fund you.
Er, licence-fee payer funded? I don't think so. Whatever it calls itself at the moment this station needs to identify its audience and then convince advertisers to pay for commercials in order to fund a service which is monitored by Ofcom: if there's any money left its staff get paid and it pays out its music royalties. It's hard work running a radio station these days.

Unless you're the BBC, of course, which apparently has loads of money (look at what all its staff get) and isn't really responsible to anyone (since it got rid of its Advisory Council framework)... other than that lovable old codger Lord Patten.
[quote][p][bold]Whistlejacket[/bold] wrote: ...."we’re constantly examining our position in the market place".... You're not in the market place though, are you David? You know that no matter how dire your output and your audience figures, the licence payer still has to fund you.[/p][/quote]Er, licence-fee payer funded? I don't think so. Whatever it calls itself at the moment this station needs to identify its audience and then convince advertisers to pay for commercials in order to fund a service which is monitored by Ofcom: if there's any money left its staff get paid and it pays out its music royalties. It's hard work running a radio station these days. Unless you're the BBC, of course, which apparently has loads of money (look at what all its staff get) and isn't really responsible to anyone (since it got rid of its Advisory Council framework)... other than that lovable old codger Lord Patten. Ignatius Lumpopo
  • Score: -1

1:56pm Fri 21 Dec 12

tangwaynehall says...

Every time i put it on it's a looped tape Brian Adams followed by Robbie Take That Williams or the Dirty West Yorkshire team
Maybe it should change direction instead of playing very old Now that's what i call music cds and started playing quality local bands groups singers
Every time i put it on it's a looped tape Brian Adams followed by Robbie Take That Williams or the Dirty West Yorkshire team Maybe it should change direction instead of playing very old Now that's what i call music cds and started playing quality local bands groups singers tangwaynehall
  • Score: 0

1:59pm Fri 21 Dec 12

tangwaynehall says...

There again it would spoil a lot of peoples Mincers FM bingo game
There again it would spoil a lot of peoples Mincers FM bingo game tangwaynehall
  • Score: 0

3:09pm Fri 21 Dec 12

*FaYmOuS* says...

tangwaynehall wrote:
Every time i put it on it's a looped tape Brian Adams followed by Robbie Take That Williams or the Dirty West Yorkshire team
Maybe it should change direction instead of playing very old Now that's what i call music cds and started playing quality local bands groups singers
You mean like providing a platform for decent local bands to be heard? Like the Sunday Show with Rick Witter 7-9pm they do?
[quote][p][bold]tangwaynehall[/bold] wrote: Every time i put it on it's a looped tape Brian Adams followed by Robbie Take That Williams or the Dirty West Yorkshire team Maybe it should change direction instead of playing very old Now that's what i call music cds and started playing quality local bands groups singers[/p][/quote]You mean like providing a platform for decent local bands to be heard? Like the Sunday Show with Rick Witter 7-9pm they do? *FaYmOuS*
  • Score: -1

10:46am Sat 22 Dec 12

oi oi savaloy says...

the york labour party should rebrand as the national socialist party,,,,,
the york labour party should rebrand as the national socialist party,,,,, oi oi savaloy
  • Score: 0

12:59pm Sat 22 Dec 12

Night Moves says...

*FaYmOuS* wrote:
tangwaynehall wrote:
Every time i put it on it's a looped tape Brian Adams followed by Robbie Take That Williams or the Dirty West Yorkshire team
Maybe it should change direction instead of playing very old Now that's what i call music cds and started playing quality local bands groups singers
You mean like providing a platform for decent local bands to be heard? Like the Sunday Show with Rick Witter 7-9pm they do?
I think he meant play the local music at a time when people are actually listening to the radio!
[quote][p][bold]*FaYmOuS*[/bold] wrote: [quote][p][bold]tangwaynehall[/bold] wrote: Every time i put it on it's a looped tape Brian Adams followed by Robbie Take That Williams or the Dirty West Yorkshire team Maybe it should change direction instead of playing very old Now that's what i call music cds and started playing quality local bands groups singers[/p][/quote]You mean like providing a platform for decent local bands to be heard? Like the Sunday Show with Rick Witter 7-9pm they do?[/p][/quote]I think he meant play the local music at a time when people are actually listening to the radio! Night Moves
  • Score: -1

11:55pm Sat 22 Dec 12

Burkett swish pack says...

When I've listened to, or suffered Minster FM, whilst at work in an other colleague's van I can never remember the frequency that they are at, maybe the need to repeat it bit more often !
When I've listened to, or suffered Minster FM, whilst at work in an other colleague's van I can never remember the frequency that they are at, maybe the need to repeat it bit more often ! Burkett swish pack
  • Score: -1

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