THE Press launched its innovative new augmented reality smartphone app York Press Extra at The Press Business Awards last night.

The free app, which is available on Apple and Android phones, will make the newspaper come to life with video clips embedded within the newspaper’s pages. Extra video content will be available wherever you see the York Press Extra logo.

York Press: York Press Extra logo

Download the free app from the App Store for iPhone and iPad users by following the printed QR code,

York Press: York Press Extra app

or search “York Press Extra” in the Play Store.

To use the app, hover the viewfinder over the page and the video will load. Double tap to make the video full-screen and tap again to be taken through to the website.