AN ICONIC York shop may now be the home of a popular pizza restaurant but historians are determined to remember its roots.

York Civic Trust has unveiled a plaque at Pizza Hut on Pavement to remind visitors it was once the site of the Rowntree's grocery business, while the building above was the family's home and the birthplace of Joseph Junior.

Joseph Rowntree Senior bought the shop at auction shortly after arriving in York, from Scarborough, in 1882.

His namesake completed an apprenticeship at the shop and worked there until 1869 before leaving to run the Rowntree factory.

On the upper floors of the building visitors can explore surviving accounts of the apprentices who worked for the family and lists of their daily duties - all responding to Joseph Rowntree's weighty statement that "the direct object and purpose of the establishment is business."