Rewarding best of beer-serving skills (From York Press)

Rewarding best of beer-serving skills

8:12am Monday 2nd January 2012 in Pints of View

A DRINKS company has launched the Best Cellars Awards 2012.

Tadcaster-based Innserve, an independent drinks dispensing service, has launched fictional character Rupert Lovebeer to emphasise a bygone era, when the only place to drink a quality draught beer was in a pub.

The Innserve Best Cellars Awards will recognise exceptional cellar and business practices, as well as all the unseen work, skill and commitment that goes into serving wonderful beer. There are six top prizes to be won of £1,000, three nationwide prizes of £1,000 for the Best Cellar and three nationwide prizes of £1,000 for the Best Newcomer.

More than 42 prizes will be won, including 18 area prizes of £200 for the Best Cellar and 18 area prizes of £200 for the Best Newcomer.

The closing date for entries is May 5.