THE Press’ Think, Don’t Swim film has been seen by almost 2,000 people within a week of its premiere at York’s City Screen cinema.

The eight-minute film, aimed at raising awareness of the dangers of York’s rivers, was created by York film-maker Christopher David of Flash Frame Productions.

The Press launched its campaign after a 21-year-old bartender, Richard Horrocks, drowned after jumping in the Ouse from a balcony.

The film features emotional interviews with his mother and sister, a former coroner’s officer and a diving expert, along with a fictional dramatisation about a young man who drowns after deciding to go skinny dipping in the river.

By yesterday afternoon, 1,962 people had visited The Press website, yorkpress.co.uk, and You Tube to see the film.