WOMEN are generally better than men at facing up to health problems. That partly explains why breast cancer is so well understood.

The most common men’s cancer, by contrast, is prostate cancer - awareness of which remains shockingly low. That’s why events such as last weekend’s RU Taking The P? charity race are so important; and why it matters that people like 44-year-old prostate cancer suffer Lloyd Pinder speak out.

Early diagnosis can make all the difference, Lloyd says. To all men out there: please listen. You don’t want to die of ignorance.