IN a city gripped by football fever, Glasgow FM yesterday offered a revolutionary vision for a new radio station for the metropolis - one that caters for women and has no football phone-ins.

The vision was sketched by Richard Park, the broadcasting veteran ironically known as the ''Sir Alex Ferguson of the music industry'', who is backing the bid by Emap to win the new Glasgow radio licence.

Mr Park, who launched Radio Clyde's opening show in 1973 with Billy Connelly, said: ''We now have more football phone-ins than in any other part of the world. But the city is now super-served.

''Ours will be an upmarket, intelligent service targeting women but at the same time not alienating men.''

Initial findings suggest that Glasgow FM would be for male and female listeners aimed at the 35-plus age group, with a particular appeal to women. It is also proposing to go off at another tangent by sharing a percentage of its profits with Glasgow charities dealing with domestic violence, drug abuse, and breast cancer.

Mr Park, who appeared as the headteacher in BBC TV's Fame Academy and is set to grace the screens later this year in Fame Academy 2, added: ''This is a very exciting time for radio listeners in Glasgow.''