LIKE Keith Massey (Letters, September 24), I too became disillusioned with Tesco with regard to prices and, more particularly, their apparent attitude concerning their customers. My own experience relates in particular to the Clifton Moor store in York.

The most important contributor to the success of any retail operation is the customer. On arrival at the main entrance of this outlet one immediately notices the store detectives at the ready. With the one exception of the pharmacy, rarely is there a welcoming smile or greeting from any member of staff.

Given this atmosphere, it is not surprising that my wife and I, like Keith Massey, are now supporters of Aldi where the quality and value of the merchandise are immediately apparent. Shopping is now a pleasure, even for me. The accounting irregularities and subsequent collapse of Tesco’s shares comes as no surprise to me, and suggests that the board and senior management have for some time been out of touch with the needs and expectations of customers.

Competition demands a regular and constant review of all aspects of a business. Let’s hope some lessons have been learnt. Yes, ‘every little helps’. But Tesco have fallen short.

Ian Collinson, Longridge Lane, Nether Poppleton, York.