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Airport advert flies in the face of sense
YORK’S Labour administration is £3.7 million in the red, yet plans to spend £10,000 set-up costs and £75,000 a year of borrowed money (from the Economic Infrastructure Fund) to advertise the city to international arrivals at Leeds Bradford Airport (The Press, August 23).
Most of this target audience will be people returning from holiday, visiting relatives or already have a planned tourist visit to Yorkshire.
Supposedly this is part of a strategy to internationalise the city and attract business visitors, inward investors and students.
Labour claims to be concerned about affordable housing, yet here they have a clear strategy which if successful would push up house prices and stoke up pressure to build on green-belt land by attracting more affluent foreign students, academics and professionals to York.
Personally, I doubt it will have much impact, apart from boosting the finances of Leeds Bradford Airport and wasting council taxpayers’ money.
Coun Andy D’Agorne, Green Party, Broadway West, York.
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