Cut out middle man

ONE evening at 7.30 we were visited by two very pushy young men asking us to commit a regular donation to UNICEF.

They explained themselves very clearly and nearly persuaded us to part with £10 a month.

Only when I turned over the receipt form and read the very small print did I discover that they were collecting on behalf of an organisation, Appco Group Support, who are paid a fee for raising money for UNICEF. The current estimated fee is £1,426,483.

This seems rather a lot before UNICEF’s children in need get their share. Readers might want to consider more direct ways of supporting this worthy cause.

GR Williamson, Greenfield Park Drive, Stockton Lane, York.

Comments (1)

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11:00pm Wed 28 Nov 12

Matt_S says...

Whilst I support donations to international charities, this letter raises a valid point about the cost-effectiveness of charitable giving. Some charities are up to 1000 times more effective than others.

I would strongly encourage people to focus their donations on charities recommend by groups such as GiveWell and GivingWhatWeCan, who review charities for cost-effectiveness and transparency/account
ability:
http://givewell.org/
charities/top-charit
ies
Whilst I support donations to international charities, this letter raises a valid point about the cost-effectiveness of charitable giving. Some charities are up to 1000 times more effective than others. I would strongly encourage people to focus their donations on charities recommend by groups such as GiveWell and GivingWhatWeCan, who review charities for cost-effectiveness and transparency/account ability: http://givewell.org/ charities/top-charit ies Matt_S

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