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Charity's bid to ban cigarette branding
8:08am Monday 30th April 2012 in Health & Wellbeing
A HARD-HITTING campaign to protect the region’s children from the lure of cigarettes has been launched by a national charity.
Cancer Research UK is calling for an end to slick branding and logos on cigarette packets, which it believes attracts children.
The charity has now launched a petition throughout Yorkshire, as part of the national The Answer Is Plain Campaign, calling for all branding to be removed from cigarette packaging.
Nicki Embleton, Cancer Research UK’s spokesman for Yorkshire, said: “Our research shows the value attached to packaging by the tobacco industry.
“Parents will know first-hand that children are affected by marketing and branding.
“When that marketing is attracting children to cigarettes, we need to give young people in Yorkshire one less reason to start smoking.”
For more information and to sign the petition, go to theanswerisplain.org
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