AS healthy new year resolutions start to lose their appeal, a York ice cream manufacturer says it has come to the rescue with a new frozen yogurt brand with less than 3.3 per cent fat.

Yoryog frozen yogurt has been developed by awarding-winning Acaster Malbis-based Yorvale.

The four introductory flavours are Ravishing Raspberry, Heavenly Honey, Marvellous Mango and Lime and Blissful Blueberry.

Lesley Buxton, Yorvale’s development director, said : “It’s been very well received by younger, health conscious consumers who don’t want to compromise on taste and for whom provenance is also important.”