Young people in Yorkshire are being encouraged to ‘Get In, Go Far’ by choosing an apprenticeship.

The Government has launched a campaign, which coincides with the introduction of 40 new apprenticeships in sectors including engineering, hospitality and the legal profession. The new opportunities will give people the chance to earn whilst they learn.

Across Yorkshire and Humberside between 2012 and 2013, almost 60,000 young people (59,900) started an apprenticeship and in total, more than 103,820 were participating in an apprenticeship in the region that year in the region.

During a visit to meet apprenticeships in the county, the Secretary of State for Business, Vince Cable, said: “Since I became Secretary of State we have expanded apprenticeship numbers greatly, particularly higher apprenticeships. The reforms to apprenticeships enable employers to design and deliver apprenticeships that meet their needs, giving young people valuable qualifications and helping them to build successful careers from television production to advanced manufacturing.”

A TV advert for the campaign showcases the variety and quality of apprenticeships on offer. The campaign, with the strapline ‘Get In, Go Far’, features real apprentices in varied sectors giving their own thoughts on their experiences.

The new apprenticeships that have been launched are from a broad range of industries and include roles such as a land-based service engineer, senior culinary chef, solicitor, journalist and a dental practise manager. Throughout the process over 200 employers and training providers were involved in designing the 40 new apprenticeship standards that have been approved.

For more information on apprenticeships, visit