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Innovative marketing boosts Nestlé sales
NESTLE Confectionery has reported a strong third quarter with record sales in September, the business has said in its results for the first nine months of 2012.
It said record sales, representing growth of 2.6 per cent over the period, were driven in part by innovative marketing campaigns it said.
Kit Kat Chunky sales were boosted by more than 18 per cent, benefitting from the introduction of Peanut Butter Chunky chosen by public vote. While Kit Kat, Yorkie and Aero have launched a promotional first with the We Will Find You campaign, where winning consumers will be tracked by GPS and handed a £10,000 prize by a special delivery team. Yorkie returned to TV screens for the first time in ten years, resulting in a 29.5 per cent increase in sales year to date and the new Rolo tablet has strengthened the brand with 24.8 sales growth. Milkybar also grew by 8.7 per cent during the period.
Fiona Kendrick chairman and chief executive, Nestlé UK & Ireland said: “Our business continues to perform well as we enter the last quarter of the year. The economy remains tough but overall we are growing market share in the majority of our categories.
“Coffee and confectionery have always been our heartland and they continue to drive our business forward.”
The global business grew sales by 11 per cent.