NATIONAL recognition has followed regional acclaim for the York marketing team tasked with telling the turnaround story of one of York’s flood-hit attractions.
The marketing team at Jorvik Viking Centre was among the winners at the Chartered Institute of Marketing (CIM)’s national Marketing Excellence Awards.
The York-based team was crowned In-House Marketing Team of the Year (SME), as judged by an panel of experts, including Peter Markey, marketing director of TSB and Jonathan Horrell, director of global sustainability at Mondel?z International.
The win follows the team’s success at the regional Northern CIM Awards where they picked up both In-House Team of the Year and Marketing Campaign of the Year in November 2017.
Held at London’s Grosvenor House Hotel and hosted by CIM, the global professional marketing body, the ceremony highlighted the new face of marketing, with digital innovation and multichannel customer experience at the forefront of this year’s winning campaigns.
As well as picking up the trophy for the Team of the Year the five-strong line-up was also awarded a Highly Commended for their Return of the Vikings campaign, which relaunched the re-imagined Jorvik Viking Centre.
Sarah Maltby, director of Attractions of York Archaeological Trust, the parent charity and operators of The Jorvik Group of Attractions, said: “I am immensely proud of the team for this achievement.
“To be recognised by their national professional body for their hard work is a fabulous achievement.
“We have had a great year at Jorvik and the other attractions within The Jorvik Group and it is due to the creativity and tenacity of everyone in the organisation, including our multi-award-winning marketing team, that we’ve been able to make the return of the Vikings such a huge success.”
In its first 12 months since reopening after suffering severe damage in the 2015 floods, Jorvik has welcomed more than 420,000 visitors to the re-imagined experience, which is a 30 per cent increase on the numbers before the York attractions was flooded.
Added to this, new research has shown that the Viking attraction directly generates at least £18 million to York’s economy.
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