THE NORTH Yorkshire retailer famed for bringing renowned juicer NutriBullet to the market is launching a new product to tackle household waste problems after teaming up with its inventor.

Harrogate-based High Street TV is now retailing Elefoot - a handheld waste compressor designed by entrepreneur Gordon Black.

Elefoot is sold through High Street TV’s television channels and Amazon, and will soon be stocked more widely thanks to the firm’s agreements with more than 9,000 retailers including Argos, John Lewis, Selfridges and supermarkets.

Mr Black, former chairman of Keighley-based Peter Black Holdings, said: “High Street TV has brought Elefoot to market, from design, to manufacture to branding, and without them, it would have remained just an idea.”