A GOLFING holiday specialist from York has launched a new luxury brand.

Glencor Golf Holidays is responding to the rising demand for high-quality golfing holidays to Europe, the Middle East, and North Africa as well as shorter breaks to the UK and Ireland.

It said the Luxury Collection brand would appear on hand-picked golf holiday and break offers on Glencor Golf Holidays’ website, with the focus being on excellence in service, accommodation and golf.

“In 2016 we had an interesting year in golf travel, with the political situations in some countries shifting where many golfers traditionally holidayed, whilst coupling this with the Brexit referendum provided us with the challenge of helping some golfers find the best value for their pound in more up and coming golfing regions,” said Glen Renton, sales director of Glencor Golf Holidays.

“However, what has continued to rise through all of the external factors brought on in 2016 is demand for luxury golf holidays from smaller groups and couples who were still committed to booking a high quality golfing break.

Over the last few years we’ve developed a strong client base of golfers who are looking to play in places like Dubai, Abu Dhabi, Lisbon, and Gran Canaria.”

The firm's websites are at glencorgolf.com or glencorgolf.com/golf-offers/luxury-collection/