AN INSIGHT into how Yorkshire companies can use the internet to sell goods in China will be provided next month.

Overseas trade specialist Chamber International is holding a two-hour morning masterclass at Deloitte LLP in Leeds on December 8.

Insights on how Chinese consumers use ecommerce, the differences between key platforms and a step-by-step guide to the logistics of online exporting, will be provided by Chamber International’s China affairs associate, Matthew Grandage, and Scott Muir, founder of London-based digital marketing company Regroup Media, which specialises in online selling to the country.

The Chinese already do more than 13 per cent of their retail shopping online, higher than the EU average of below ten per cent. Chinese internet giant Alibaba recorded $17.8 billion in sales in 24 hours on this year’s “Singles’ Day” shopping festival, a 32 per cent increase on 2015.