A NORTH Yorkshire firm has added another top sporting event to its brand.
Harrogate Spring has been named the Official Water of the British Masters, which is being held next week at The Grove in Hertfordshire,.
It is already the Official Water of England Cricket, Ascot Racecourse and Royal Ascot and its sports portfolio is a major pillar of Harrogate Spring’s emergence as the UK’s largest independent bottled water brand.
Marketing manager Nicky Cain said: “We value sport at Harrogate Spring and really understand the importance of healthy hydration when maximising performance, particularly at elite level.
“Our partnership with England Cricket and Ascot has helped us achieve significant brand equity and we are proud to be rubbing shoulders with the world’s top golfers at the British Masters, another classic sporting occasion for Harrogate Spring.”
Harrogate Water Brands has enjoyed a year of 30 per cent growth, outperforming market growth of nine per cent. Its workforce is up by 40 per cent, and exports by 50 per cent.
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