AN award winning York ice cream producer has updated it listings with national supermarket chains after completing a rebrand with a local designer.

Yorvale, based at Acaster Malbis, has collaborated with York graphic designer Cann Creative to revamp the design for its range of ice cream pots.

Supermarkets Tesco and Waitrose and numerous independent shops around the region now stock the new-look ice cream pots.

Lesley Buxton, director of Yorvale, said the new packaging was designed to stand out on the shelves.

She said: "The last time we made any changes to our ice cream packaging was around five years ago so we wanted a contemporary, appealing and unique update.

"We've worked with Francesca Cann from Cann Creative before and we knew she would be able to update the overall look for us while staying true to our brand values."

The new design has been personalised with photographs of Yorvale's own cows and incorporates an updated version of their logo. It also features a lighter palette of pastel colours complemented by illustrations depicting the ice cream ingredients.

Ms Cann, who has 14 years' experience in packaging design for artisan food producers said: "Yorvale produce quality products and it's always a pleasure to work with them as it's a brand I know and love."

Cann Creative also counts Yorkshire Crisps, York wine bar Pairings, The Gift of Oil and Lauden Chocolate among its list of recent clients.