TWO of York's big name businesses are teaming up for a new marketing partnership.

The deal between health and wellbeing provider Benenden and family-run business Pavers Shoes, has seen Benenden appear in a special guest feature on the Pavers TV channel (Sky 669) and www.paversshoes.tv website throughout September, with offers for Pavers customers when signing up as Benenden members.

Dora Kolacsek, senior marketing executive at Benenden, said: "This partnership is an excellent fit for us, Pavers has a large base of loyal customers who we feel will engage well with our healthcare offering.

"It’s been great to work with another local business who have a similar ethos to our own and a commitment to offering high quality products and services to their customers.

"The TV show will be a great platform for Benenden to bring our message of mutual healthcare to a wider audience, allowing us to go into detail about the nature of our services and benefits to members. We are really excited about working with Pavers and look forward to developing the partnership further."

Stuart Paver, managing director at Pavers Shoes, said: "We are delighted to work with Benenden, we are very careful to select partners which we feel are a good fit with our customer base and Benenden’s values match well with our own."