THE Brown name is returning to coach travel in North Yorkshire as the daughter of the Eddie Brown puts the wheels in motion for her own holiday business.

Coach operator Eddie Brown Tours was one of Yorkshire's oldest travels firms having been established in 1949 when Eddie and the late Gwen Brown began their “Quality Coach Operation” in the Blacksmiths Shop in Helperby.

Starting with just one vehicle, the company grew over the years through expansion and acquisition, offering coach holidays, and coach hire for clubs, along with an abundance of school contracts in North Yorkshire.

However the firm was purchased by overseas investors in February last year, and by December had been put into liquidation.

While the holiday and day trip side of the business had been moved to another company within the investor's group, the school and bus contract arm ceased trading.

Now Eddie Brown's daughter Deirdre, who worked for her father's business for 32 years, has launched her own coach holiday venture Deirdre Brown Travel.

Teaming up with Winns coaches, Ms Brown will escort many of her own tours, as well as working with Sarah Hopps, who she worked with for eight year under the Eddie Brown brand.

She said: "I knew many of my loyal clients would miss the family connections, the attention to detail, and reputation I had gained over the years and therefore decided to launch my new travel company this summer.

"I have been putting coach holidays together for 25 years now, and I'm delighted to be back not only face to face with customers, but also creating holidays throughout Britain."

Ms Brown welcomed more than 200 visitors to a launch event, many of which were previous loyal customers to Eddie Brown tours.