ONE of York’s largest independent fine-china and crystal specialists has teamed up with a marketing and PR agency in the city for a new digital and social media programme.

Mulberry Hall bosses have appointed Intandem Communications, based in High Petergate, to deliver the new strategy for the Stonegate shop.

Adam Sinclair, managing director of Mulberry Hall, which was founded more than 55 years ago, said: “We have so many great stories to tell about what’s happening at Mulberry Hall and social media gives us a brilliant platform to engage with our customers. We’ve asked Intandem Communications to work alongside us to help deliver this programme.”

Mulberry Hall has established an online retail trade, selling to the USA, Australia and Hong Kong.

Rachel Goddard, managing director of Intandem Communications said: “It’s brilliant to see an established company like Mulberry Hall embracing social media.”