A NEW franchisee recruitment service has been launched by East Yorkshire public relations and marketing consultancy Verrill PR.

Verrill PR, founded in Market Weighton 15 years ago, has welcomed franchisee recruitment specialist Ron Hutton to its team to help deliver the new service.

Verrill PR managing director Steve Verrill said: "I'm delighted that Ron has joined forces with us and I'm looking forward to being able to provide a personalised and effective recruitment service to franchisors.

"The timing couldn't be better as pension reforms means there is likely to be a surge of interest in franchises from people looking to invest their savings in a business rather than an annuity.

"We have helped clients to attract new franchisees by raising awareness of brands and opportunities for many years. Now Ron will be able to provide hands on expertise to deliver proven systems and processes to create even more powerful recruitment campaigns."