YORK convenience store company Costcutter has appointed a media agency as part of a new operations and marketing strategy.

Costcutter Supermarkets Group, based in Dunnington, has taken on Leeds-based integrated media agency, Boutique, to handle its media strategy and implementation following a four-way pitch.

The decision to recruit a new media agency comes as Costcutter embarks on a new operations and marketing model.

Working on a 17-period a year system, the new media plan has been designed to complement the extensive marketing activity being undertaken internally.

Costcutter Supermarkets Group marketing director Jenny Wilson said: "Our new vision and model marks a significant step change for us, and we were keen to work with a new media agency who would provide a fresh, strategic media plan with a difference.

"Boutique's industry experience offered the best of both worlds; an ability to support us on a full-scale, national level whilst supporting our ‘proud to be local’ ethos."

Director of Boutique, Simon Bollon added: "This is a brilliant win for us; a client that saw the value in our ‘think and do better’ proposition.

"We will be also be playing a fundamental role in the gradual integration with digital. The cultural fit between the businesses was evident from the outset, and we’re confident we will be integral to an exciting growth period for Costcutter Supermarkets Group."