HARROGATE Spring Water has announced it has signed a three-year deal with Ascot Racecourse to be its official spring water supplier.
The sponsorship arrangement will include a Harrogate Spring Water sponsored race as well as branding on site, print advertising in racecards, in souvenir brochures and in the Royal Ascot Magazine.
Still and sparkling Harrogate Spring Water will be available across on all 26 race days in 2015, including Royal Ascot.
The deal between the original North Yorkshire bottled water brand and the racing festival marks the start of a integrated consumer campaign for Harrogate Spring Water, which includes sports sponsorship, advertising, social media and public relations activities.
James Cain, managing director at Harrogate Water Brands, said: “Ascot race days are internationally celebrated events, quintessentially British and synonymous with elegance and style; this sponsorship is a perfect fit for both brands.”
“Sponsoring at the racecourse is the first major step in our 2015 consumer campaign and will help reinforce our position as the UK’s number one premium bottled water brand.”
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