THE Press Business Awards has welcomed on board a new sponsor for this year's event.

The York CORE, York’s pure fibre digital network for businesses has stepped up to sponsor the Tourism and Hospitality category of The Press Business Awards.

The York CORE delivers gigabit speed connectivity to York’s business community, 100 times faster than standard business connections.

Jason Petrou-Brown, City Development Manager at CityFibre said: "We wanted to get behind businesses in York and there seemed to be no better way than by supporting The Press Business Awards.

"The tourism and hospitality sector is especially important to us because it is so significant to the York economy and crying out for world-leading pure fibre connectivity.

"Our service provider partners are already working with businesses in this sector including Middleton’s Hotel and Legend Club Management, both of which have seen real benefits from their gigabit speed connections already.

"Demand from tourists and visitors for more bandwidth is only going to increase as consumers expect more from the internet and so these businesses need to be geared up for the future.

"We hope by sponsoring the award we will support those that are always looking to improve and offer better services to their customers. We wish all the finalists the best of luck."

The awards are taking place next week at York Racecourse on November 20.

Built and operated by CityFibre, the York CORE represents a multi-million pound investment into York which has set it apart from other UK cities, transforming it into the UK’s first ‘Gigabit City’.

As the York CORE is a pure fibre network, businesses connecting to the network experience the benefits of a fibre connection straight into their business premises. This makes speeds of up to 1 Gigabit (1000Mbps) a reality, unlocking huge benefits and greatly increasing a business’ efficiency, productivity and competitiveness. The York CORE offers the most advanced digital connection possible, with dedicated bandwidth ensuring that businesses have a reliable and resilient connection.