A REFINANCE deal involving a six-party syndicate to the sum of the £245 million has been agreed by the parent company of York travel business Superbreak.

The Eboracum Way based business has operated out of York since 1990 and now employs a team of 150 people, and is owned by Holidaybreak, which was taken private in a £312 million deal three years ago by Indian group Cox & Kings.

The refinancing of Holidaybreak, which was agreed with Lloyds Bank Commercial Banking, Santander, Barclays, HSBC, Royal Bank of Scotland, and M&G Investment, follows the sale of Holidaybreak's subsidiary Eurocamp to French business Homair Vacances in a £89.2 million deal in June.

Navneet Bali, group finance director of Holidaybreak, added: "We are delighted by the continuing support from Holidaybreak’s relationship banks, to have further diversified our lending pool through the new loan from M&G Investments and to have committed five and six year loan facilities in place."

The deal comes shortly after SuperBreak launched its inaugural television advertisement.

Keen to grow its business, and ever-aware of the competitive nature of the travel sector, the broadcast launch is an extension of a new brand identity which was revealed earlier in the year.

As SuperBreak’s first venture into television advertising, the project was put out to pitch and won by Leeds-based agency, Brass.

The 30-second commercial is being tested on ITV in Yorkshire & Tyne Tees this month with hopes it will eventually be rolled out nationwide.

SuperBreak’s head of Marketing, Jacquie Fisher, said: "This is a really exciting time for us. We’ve received fantastic feedback for the new brand, and we’re looking forward to seeing how this translates across all media, including television. It’s a first for us, so we’re hoping to see great results when it airs."