YORK’S La Senza shop is to close for good as the brand ceases all trading within the UK after a second fall into administration.

Staff at the lingerie shop, in Coney Street, are among 752 to lose their jobs after administrators PricewaterCoopers announced it was winding down the British arm of the label after failing to find a suitable buyer.

PwC confirmed La Senza had been “experiencing very difficult trading conditions,” with Robert Moran, joint administrator stating: “The challenging conditions in the UK high street are well documented. Like many other retailers, La Senza has been hit hard by the difficult economic environment.”

Staff at York’s store say they do not know when the shop will shut.