York firm to bring In the Night Garden to life

York firm to bring In the Night Garden to life

York firm to bring In the Night Garden to life

First published in Business news
Last updated

YORK-based attraction creator Paragon Entertainment has won a contract to bring to life an award winning children's television show.

The licensing and distribution division of the Elvington-based firm has entered into an agreement to create the first branded play centre attraction in the UK with the BAFTA Award-winning brand, "In the Night Garden".

Under the proposed arrangement with DHX Media, Paragon will own and operate the attraction, and is currently in the process of identifying a location for the attraction, where it will also retail In the Night Garden branded merchandise.

The In the Night Garden series was created by the original Teletubbies creative team, Anne Wood and Andrew Davenport.

Commenting on the deal, Mark Pyrah, chief executive of Paragon Entertainment, said: "In The Night Garden is a hugely popular brand and one we are thrilled to be associated with.

"We look forward to working with In the Night Garden to create an innovative and memorable children's play experience.

"We also look forward to strengthening our relationship with DHX Media through collaboration on this exciting project."

Paragon Entertain is also behind a number of attractions across the UK including Eureka! Children’s Museum in Halifax, Wallace and Gromit Ride in Blackpool Pleasure Beach, and Rugby Museum in Twickenham.

Tom Roe, commercial director of DHX Media, said: "We are delighted to take this well-loved preschool brand into a new attraction with a partner of this calibre.

"For the first time little fans will be able to immerse themselves in the brand through a fun play centre experience. We look forward to realising this vision and bringing In the Night Garden to life within the play centre environment."

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