New exclusivity deal for Yorkshire Tea brand

Pictured are Katie Wilson, head of Group Purchashing for Blackpool Pleasure Beach and James Palmer, National Account executive at Bettys & Taylors of Harrogate.

Pictured are Katie Wilson, head of Group Purchashing for Blackpool Pleasure Beach and James Palmer, National Account executive at Bettys & Taylors of Harrogate.

First published in Business news
Last updated

HARROGATE-based Yorkshire Tea has signed a supply partnership with Blackpool Pleasure Beach.

The tea brand, owned by Taylors of Harrogate, has been rolled out across the Lancashire parks’ cafes, restaurants and bars after securing exclusivity on tea supplier.

John Sutcliffe, Out-of-Home and Convenience controller at Taylors of Harrogate, said: "We are excited to be working with Blackpool Pleasure Beach and to be part of one of the UK’s biggest attractions.

"We take our tea very seriously but we also like to have some fun along the way and we are looking forward to supporting the Blackpool Pleasure Beach team in the months ahead with high impact marketing activity that will engage visitors and really drive sales."

 

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