Sir James Aykroyd toasts fulfilling a dream

Sir James Aykroyd

Sir James Aykroyd

First published in Business news
Last updated

A LIFELONG dream to market a Yorkshire liqueur has finally come true for a former distillery chairman.

Sir James Aykroyd, who lives in Birstwith, near Harrogate, has revived a tipple he first discovered 40 years ago during a business trip to Paraguay, South America.

As a proud Yorkshireman, with strong family connections to the Brontë Parsonage Museum, in Haworth, Sir James, pictured above, was determined to purchase the trade mark and market the drink himself.

Now four decades on, Sir James, who worked in senior roles with Buchanan’s whisky and Martini and Rossi, and more recently stepped down as a shareholder and chairman of Speyside Distillers, has managed to reproduce Brontë Liqueur .

Sir James and Brontë Liqueur Co Ltd plan to market the drink to a younger audience as a mixer for cocktails, and have already devised a series of recipes.

The Yorkshire company plans to sell directly to up-market bars and restaurants as well as specialist independent retailers.

Contacts with importers in overseas markets have already been made in Scandinavia, Russia, Spain, Japan, UAE, Canada and the United States.

A percentage of all sales of Brontë Liqueur will be donated to the Brontë Society.

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