A Holme-on-Spalding Moor family is getting the VIP treatment after mother Nicola Robins became the 50 millionth customer at Monks Cross since it opened in 1998.
The shopping centre is searching for a family every year to feature on cardboard cut-outs around the site and to welcome visitors to the company website.
Bosses began the new tradition last year when Monks Cross celebrated its 15th anniversary with a range of events and competitions, including the new title The Monks Cross Family.
The prize also includes £500 of shopping vouchers for Nicola, her partner James Newton, and children Halle-Rose and Oliver.
The four family members will see themselves on life-size posters every time they come to shop.
For more information about events at Monks Cross visit www.monkscrossshopping.co.uk, or follow the retailer on Facebook or on Twitter @monkscross.