Water firm taps into cricket club deal
1:21pm Thursday 24th April 2014 in Business news
HARROGATE Spring Water has signed a deal with Yorkshire County Cricket Club to become the team’s official bottled water partner.
The business, owned by Harrogate Water Brands, will provide the club's players with bottled water at every home match.
The deal also includes branded merchandising and advertising boards at Headingley Cricket Ground.
Nicky Reeve, marketing manager at Harrogate Water Brands, said: “This sponsorship deal with a world-renowned sports club, is the first in a series of major announcements for us in 2014. It’s certainly a big year for Harrogate Spring.
“We’re also opening our £8 million state-of-the-art bottling plant in May, which will quadruple production and provide us with the capacity to cement our place as a top five spring water brand and help towards fulfilling our ambition to be the biggest British-owned bottled water brand.”
Mark Arthur, chief executive of Yorkshire County Cricket Club, said: “It’s really important that we work with businesses that share our passion for the county, so we’re proud to be working together through what we hope will be a really positive season for us.”
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