App capitalises on Tour de France

App capitalises on Tour de France

App capitalises on Tour de France

First published in Business news

TWO creative agencies have joined forces to develop T14 - an app aimed at helping the region’s businesses capitalise on the Tour de France’s arrival in Yorkshire.

The T14 app will list places to eat, stay, park and visit along the route of this summer’s two Yorkshire stages.

Creators Cath Blakey, of Harrogate-based marketing agency The Fuse, and Chris Baxter, of Catalyst Mobile in Pateley Bridge, said they hoped it would help to prolong the economic benefits of the Tour de France to the region.

The app features off-line route maps with parking, transport and public facilities shown and GPS tracking to help users find the facilities nearest to them. Places to visit, shop, eat and stay will continue to be updated in the coming months as more businesses get involved.

Businesses will also be able to use it to promote their own Tour de France offers and events. It is available on Iphone and android.

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