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British brand ‘more valuable than ever’
8:37am Saturday 28th December 2013 in Business news
“BRAND Britain” is more valuable than ever, according to leading York accountants Garbutt & Elliott.
The firm said following growth of eight per cent, boosted by last year’s Olympics and Diamond Jubilee, “Brand Britain” was now worth £1.4 billion and had become the world’s fourth most valuable nation brand.
In conjunction with Garbutt & Elliott, Brand Finance, the world leading brand valuation consultancy, has released the 2013 edition of its Nation Brands report, which ranks countries by their nation brand value.
David Dickson, Senior Partner of Garbutt & Elliott, said: “David Cameron has just returned from championing UK businesses in China. In a country so concerned with ‘face’ and reputation, one of the Prime Minister’s key assets is the strength of ‘Brand Britain’.”
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