Get in touch: send your photos, videos, news & views by texting YORK to 80360 or send an email»
Healthcare provider in partnership deal
12:48pm Friday 25th October 2013 in Business news
A NEW marketing partnership has been agreed between York-based Benenden Health and contact lenses provider GetLenses.
The latest in a series of partnership deals for healthcare provider Benenden Health, the move will see the companies open up their customer bases to each other. Lawrence Christensen, marketing director at Benenden Health, said: “By teaming up with GetLenses, we’re lining up with an organisation that helps us offer best value to our members whilst enabling us to access Get Lenses’ own customer base.”
The first activity as part of the partnership starts this month with the inclusion of a Benenden Health flyer in GetLenses 250,000 plus delivery boxes.
In return GetLenses will have an editorial piece in Benenden Health’s member magazine which reaches more than a quarter of a million people across the UK.
Comments are closed on this article.