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Care jobs boost for York
THE next six months will see the creation of 60 new jobs in York and the surrounding area as a care company targets a surge in demand.
Home Instead Senior Care offers home help to older people across the York and Easingwold area after being set up by franchisee Luke Norbury in March 2009.
Mr Norbury has reported that he and his team have experienced a significant increase in demand for their services since the spotlight has turned on the poor quality of care that can result from short 15 minute visits to people who depend on support at home, according to a report by the Leonard Cheshire disability charity.
With a policy offering client visits for at least an hour, Home Instead Senior Care, based in Clifton Moor Business Park, has seen such an uptake of its offering that it’s looking to create 60 news jobs in York, Easingwold and Ryedale over the next six months.
Mr Norbury said: “Our one-hour minimum call policy does mean that clients and caregivers build a relationship over time and when caregivers develop a better understanding of clients’ needs and preferences they are able to provide an overall better quality of service.
“It’s not just clients that benefit from this one-hour minimum call time. Our staff consistently feed back to us that getting to know clients so well and feeling like they have the time to do the job properly is what makes their job so rewarding, so it’s a win-win situation.”
The new jobs are set to be in place by March to meet demand for services, which include tailored companionship, personal care and home help.
In 2010 York’s Home Instead moved to new premises in Clifton Moor Business Park when its existing premises got too small for the growing business.
The company is part of a network of more than 900 locally owned and operated offices.
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