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New labels for Treeboom microbrewery's popular beers
9:23am Friday 27th September 2013 in Business news
A YORK design agency has been enlisted by a local microbrewery for a label redesign project as its beers are listed on the menu of a Michelin-starred restaurant.
Treboom, based at Shipton-by-Beningborough, has worked with United By Design to come up with new labels for three of its most popular beers: Yorkshire Sparkle, Kettle Drum and Baron Saturday. The launch coincides with the news that London restaurant Pied à Terre, as well as its sister establishment, L’Autre Pied, will be serving Treboom’s Yorkshire brews to its West End clientele.
Owen Turner, owner and creative director of United By Design, said: “It was a pleasure and a privilege to work with Treboom. Beer-making is obviously a combination of science and artistry, so it was important for us to reflect that. Treboom’s beer is not available in supermarkets, so its uptake by restaurants and specialist food shops meant the bottles needed to have real impact and stand out on the shelf.”
Treboom was launched two years ago on the site of a former pig farm by former scientist John Lewis and his partner, Jane Blackman.
Ms Blackman said: “We chose to work with United By Design because they seemed to get what we were about, were very enthusiastic, had fresh ideas and made the whole process enjoyable.”
Earning a reputation for beverage branding, United By Design has worked for Sloe Motion and Tea Cubed.
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