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Android KitKat unveiled by Google and Nestlé
GOOGLE has announced that the latest version of its Android mobile operating system is to be named ‘Android KitKat’ after York’s best-selling chocolate bar.
Confectionery giant Nestlé will sell 50 million specially branded bars offering the opportunity to win prizes including 1,000 Google Nexus 7 tablets.
Android has been developed by Google’s engineers under sweet-themed names ever since the release of Android Cupcake in 2009 and continuing in alphabetical order until the most recent version, Android Jelly Bean.
But the news that the letter ‘K’ is being dedicated to Nestlé’s KitKat will surprise most technology commentators, who had widely thought it would be ‘Android Key Lime Pie’.
However, Marc Vanlerberghe, Director of Android Marketing, said: “We couldn’t imagine a better name for our Android K release than the tasty chocolate that’s been a favorite among the team since the early days of Android.”
Patrice Bula, Nestlé’s Head of Marketing, said: “We’re excited to announce this partnership with Android, the world's most popular mobile platform, which will help us to enable even more KitKat fans to enjoy their break.
“KitKat is one of the world’s top ten fast-moving consumer goods brands in social media in terms of fan numbers and engagement. We continue to build on its strong digital presence with interactive, creative branding campaigns.”
A Nestlé spokesman said the UK will mark the release of Android KitKat, by joining 18 markets including Australia, Brazil, Germany, India, Japan, Middle East, Russia and the United States, to win prizes through more than 50 million specially branded KitKat bars.
“Consumers in the UK can participate via special packs of KitKat Four-Finger and KitKat Chunky multipacks available in Sainsbury’s, Morrisons, ASDA and Tesco,” he said.
“The packs will lead consumers to the website android.com/kitkat where they will have the opportunity to win prizes including 1,000 Google Nexus 7 tablets or one of 50,000 £5 credits for Google Play, Google’s online store for apps, games, music, movies, books and more.”
He said Nestlé’s branding partnership with Google was the company’s latest move in its ambition to ‘leverage digital technology and online content’ to get closer to its consumers and better understand and cater to their preferences.
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