Plans for Tour de France to raise Yorkshire's profile (From York Press)

Plans for Tour de France to raise Yorkshire's profile

10:03am Wednesday 13th March 2013 in Business news

BUSINESSES from across Yorkshire gathered in York for a conference on how the region can cash in on the Tour de France when it starts in Leeds next year.

They heard from leading members of Le Grand Depart 2014 about its plans to increase cycling by ten per cent in Yorkshire and how the event would give the county the chance to showcase itself in more than 188 countries worldwide as well as welcoming an estimated two million visitors.

Among those who gave talks to more than 50 representatives from cycling and tourism businesses and organisations were Kersten England, chief executive of City of York Council, who is in charge of the 2014 event’s legacy, which means ensuring it has a lasting effect and boosts cycling; Dee Marshall, of Welcome to Yorkshire; and Graham Titchener, regional lead for the legacy.