A GOLF holiday specialist which is celebrating its 15th anniversary has seen “significant” growth in recent years after expanding to become a family run operation.

The business was originally founded by “golf mad” Peter Renton, and is now run from its base in Rawcliffe with the help of his two sons who were brought in to grow the digital side of the venture.

Marketing manager Corrie Renton said: “Our recent activity over the last 12 months has seen a huge amount of growth, with our turnover in 2015 currently on target to increase by around 45 per cent.

“This is due to a number of process improvements we’ve made including the development of a new website and a new booking system, both of which completely improve the customer experience and reduce the amount of work.

“Our approach to digital marketing has also been instrumental in this rapid growth, implementing only tactics that can be measured so we can ensure we can track exactly what works and where our exactly our budget is being spent and what revenue it generates.”

The business now boasts a client database of more than 30,000 golfers, and is celebrating its success by entering both the Family Business of the Year and the Tourism and Hospitality Businesses of the Year categories.

The entry follows recent award success in which the firm obtained Feefo Trusted Merchant Status for the second year running, awarded by independent review service Feefo for high quality reviews.

Glencor Gold was also recognised at the Red Ribbon Awards in the Family Business of the Year category, receiving a Commendation for Excellence. Other awards that we have been nominated for are England’s Bet Outbound Golf Tour Operator 2015 at the World Golf Awards.

Mr Renton said: "If we were to pass advice to other family businesses, it is to continue to stay agile for as long as you can – as a family that is co-located in the same working area we are able to have a brief discussion about an idea and if we agree, rapidly test the idea because there is no beauacratic process to work through."