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Yorkshire cricket club to reach out across county
Chief executive Mark Arthur has revealed the Yorkshire hierarchy are determined to drive the club forward in the coming years, with particular help from league clubs and businesses within the county.
Arthur, appointed at Headingley in early May, says the White Rose club must reduce a debt which stands north of £22 million.
And, yesterday, he outlined their strategy to increase interest in Yorkshire.
“We cannot add to the level of debt that we’ve got,” said Arthur.
“In order to drive this club and the business forward, we have to engage with all elements of Yorkshire society to make sure that we are never in this position again in the future.”
As a result, he has written to all league clubs supported by the Yorkshire Cricket Board in a bid to “try to have a closer relationship with them than has perhaps been the case in the past”.
Arthur is offering to take himself, two Yorkshire players, a fellow county administrator and potentially a member of the media to any club interested in hosting a panel to talk cricket. This could coincide with an awards evening or dinner this winter.
Yorkshire have also revealed their pricing plan for next summer’s internationals at Headingley, which could see adults attending the fourth day of the England v Sri Lanka Test (Monday, June 23) for as little as £15 if tickets are purchased before Christmas.
It is a scheme aimed largely at club cricketers playing at weekends. International ticket sales start from Monday.
Yorkshire are also introducing a season ticket for their seven Twenty20 home matches in 2014, the majority of which will be played on Fridays.
A season ticket will cost £70 compared to £145 if all tickets were purchased individually.
As part of this, the club have also renamed the often rowdy West Stand. The newly named White Rose Stand will be split into three sections. There will be a fancy dress section for over-18s only, an adults only section and a family zone known as the 1863 Enclosure.
The North Stand has also been renamed the Community Stand for groups from clubs and schools.
Yorkshire are also introducing a scheme which will see small to medium sized local business interested in strengthening their community links with schools or clubs.
The business would pay a set fee to the Yorkshire Cricket Foundation, who would then in turn put on coaching sessions.
Meanwhile, Arthur insisted he was “very confident” of holding onto second XI coach Paul Farbrace amidst interest from Sri Lanka as they search for a new head coach.
Sri Lanka are looking for a replacement for South African Graham Ford, who will leave his post in January.
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