10 lost chocolate classics - which do you miss most?
Updated 2:12pm Thursday 15th May 2014 in News
York has a long and proud history as a chocolate city. It was the birthplace of classics such as Kit Kat, Smarties, the Chocolate Orange and Yorkie, and remains a production powerhouse.
But not all ideas have stood the test of time.
We asked Nestlé heritage assistant Alex Hutchinson to take a look down memory lane, to recall ten lost classics from yesteryear.
Which of these can you recall? And which do you remember most fondly? Or is there another lost classic that you would love to see brought back?
1 - Rowntree’s Tokens – First launched in 1963, Tokens were a very limited line indeed. They had disappeared from sale within a year.
2 - Rowntree’s Chocolate Cream Eggs – First launched in 1963, this line was phased out in the early 1980s to make room for the ever popular Smarties Eggheads.
3 - Texan – the Rowntree’s milk chocolate covered nougat bar. “A man’s got to chew what a man’s got to chew”. It ran from 1972 to 1981. It was revived briefly as a limited edition, and still receives fan mail from consumers who want to see its return.
4 - Toffo – Originally named Toff –O- Lux, the tube of individually wrapped toffees was launched in the 1930s, alongside Rolo. The name was changed to Toffo in 1975 and the last Toffo rolled off the production line in 2008.
5 - Weekend – Mackintosh’s Weekend assortments were a popular treat during the 60s, 70s, and 80s. They included candied fruits, nougat and posh jelly beans.
6 - Good News – (1960 to 1988). It was launched by Mackintosh’s to rival Rowntree’s Black Magic chocolates. Savoy Truffle, anyone?
7 - Hovis Chocolate Biscuits – During the 1920s, York’s most famous son Plain Mr York of York, Yorks, joined forces with the Hovis baker to create a limited edition chocolate biscuit.
8 - Toffee Mallow Eggs – Mackintosh’s toffee expertise was put to good use in 1972 to launch these toffee and marshmallow filled eggs. They continued to delight consumers well into the 1990s.
9 - Rowntree’s Café-Au-Lait Chocolate – one of the many early Rowntree’s lines. This Victorian treat would have been one of the first Rowntree’s chocolate bars to include milk, which wasn’t successfully introduced to chocolate until as late as 1875.
10 - Rowntree’s York Chocolates – One of the first brands launched by Rowntree’s. York assortment was made in its home city until the outbreak of war, but didn’t return after the armistice. York assortment spawned a family of chocolate bars, including York Milk, Plain York and York Motoring. The bars were phased out in 1966, only to be revived again in 1976 under the name Yorkie.
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