YORK'S branch of a national charity which fights for the rights of older people is the latest group to be nominated for a Community Pride award.
Age UK York, based in Walmgate, helps older people by providing much needed services like respite care and helping people after a stay in hospital, leisure activities and even holidays.
The branch has been working for older people in York for 40 years, and as well as practical help is a voice speaking up for older people's needs in the city.
Based in Walmgate and with an army of selfless volunteers, as well as a dedicated team of staff, the charity makes a real difference to the lives of older people in York.
The branch's head office and charity shop have together been put forward for the Service with a Smile award - which puts the businesses and charities in York that show outstanding customer care or work to help people in the city in the spotlight.
Age UK's nomination praises the fantastic work both staff and volunteers do.
"They do a fantastic job as a charity from advice to arranging day clubs, door to door transport and holidays," it says.
Chief Officer Sally Hutchinson and her team have all been praised for their kindness and helpfulness, from the office's receptionist to holiday organiser and advisor Joyce Ashworth, and deputy chief officer James Player.
"Everybody knows James, he is a wonderful man and so helpful on any subject," the nomination adds.
Service with a Smile is one of 13 individual and group categories in the Community Pride awards, which are sponsored by Benenden Healthcare and recognise the hardworking and dedicated but unsung heroes who make York a better place for everyone to live.
Age UK's charity shop on Walmgate is included in the nomination and the helpful staff and volunteers at the "Aladdin's cave" are praised for their helpfulness.
Last year's Service with a Smile award went to pub landlord Stephen Pryce, of The Corner House in Clifton, after judges were impressed with his Herculean efforts to turn his business around and transform the pub into a friendly and welcoming place for all.
The 2014 Community Pride awards launched in March, and now your nominations are needed to make sure your York heroes get the recognition they would never seek for themselves.
Nominees must live in the City of York Council area or make a contribution to life in the city. Three finalists from each category will be invited to the awards ceremony at York Racecourse in October, when the winners will be revealed.
For more information or to make a nomination online go to thepress.co.uk/pride.